fbpx

The Blog

Joanie Robichaud, the communicator who makes Gaspésie shine

Joanie Robichaud, the communicator who makes Gaspésie shine

Joanie Robichaud, the communicator who makes Gaspésie shineJoanie Robichaud has been self-employed full-time since September 2022 in communications and territorial marketing. She is one of these women you can listen to for hours.  Interview with this dynamic and...

The Instagram Algorithm, New Features and Challenges

The Instagram Algorithm, New Features and Challenges

The Instagram Algorithm, New Features and ChallengesSocial media is evolving rapidly, and we see evidence of this every day. As a digital marketing agency, we obviously work with social media on a daily basis. Let us give you a quick rundown of what's new regarding...

Google Third-Party Cookies – What’s New?

Google Third-Party Cookies – What’s New?

Google Third-Party Cookies-What's New?We announced it in 2021, and we were not the only ones: Google plans to remove, normally by the end of 2024, third-party cookies on its Chrome browser.  Third-party cookies are too intrusive At the beginning of 2020, the world's...

Sylvie Gélinas, Founder of Noos

Sylvie Gélinas, Founder of Noos

Sylvie Gélinas, Founder of NoosAt Middle, we are fortunate to be surrounded by passionate women in our professional and private lives. As an agency that is composed - for the time being - 100% with women, we felt it was important to highlight these inspiring women. ...

How to Get Ready For GA4

How to Get Ready For GA4

How to Get Ready For GA4After many years of good and loyal service, Google Analytics Universal (UA) is about to bow out, to be replaced by Google Analytics 4 (GA4). Indeed, the old version will become obsolete on July 1st 2023. Don't panic, we explain everything in...

Cultivating the art of balance in the workplace

Cultivating the art of balance in the workplace

Cultivating the Art of Balance in the WorkplaceAt Middle, balance – a central theme of our philosophy that has been the driving force behind our healthy and sustainable growth – is embodied in a variety of ways and is made possible through a number of mechanisms and...

Twitter: Elon Musk’s changes

Twitter: Elon Musk’s changes

Twitter: Elon Musk's ChangesWe've seen it everywhere: Elon Musk bought Twitter in October 2022, and since then changes on the platform have been announced, implemented, withdrawn, re-announced... In short, we don't really know where we stand anymore.  Here is an...

HR: Equity vs. Equality

HR: Equity vs. Equality

HR: Equity vs. EqualityAt Middle, we provide a work environment where listening to each other's needs and opinions in a respectful manner is at the core of our values.  It’s on our website, but most importantly, we apply it in our everyday lives.  When I was hired at...

Harmony Depends on Leadership

Harmony Depends on Leadership

Harmony Depends on LeadershipStrange to find a conductor at a tech conference? Not really.  Yannick Nézet-Séguin, conductor of the Montreal Metropolitan Orchestra, gave a talk on leadership at C2 Montreal, a topic he addressed in the conference Local Talent, Global...

Your Business Could Use AI!

Your Business Could Use AI!

Your Business Could Use AI!As we mentioned before, Middle had the opportunity earlier this fall to attend C2 Montreal, which hosted the AI ecosystem organized by Scale AI. It brought together companies and people who have successfully developed products and services...

Our Marketing Strategies

Our Marketing Strategies

Our Marketing StrategiesAt Middle, we like to think outside the box. We are the experts and we work with you to determine what you really need in order to achieve your goals. That's why we recently changed the way we work and the emphasis is now on digital marketing...

Isabelle Hudon, the Woman Behind the Excelles Project

Isabelle Hudon, the Woman Behind the Excelles Project

Isabelle Hudon, the Woman Behind the Excelles ProjectMiddle had the chance to attend C2 Montreal and assist its numerous and very captivating conferences. Among the speakers, we found it particularly interesting to listen to Isabelle Hudon, President of the Business...

International Work Policy

International Work Policy

International Work PolicyThe importance of providing a flexible work environment has gained a lot of popularity since the COVID-19 pandemic turned our work habits upside down.  The advantages of this, both on a personal and on a team level within an organization, as...

Middle X MIP

Middle X MIP

Middle X MIPAgence Middle is proud to announce its partnership with Agence MIP, a 100% female French agency specializing in the creation of video ads.  It is the perfect agency to create ads for your company or products, or to give your customers a uniquely immersive...

A Marketing As Innovative As Your Business

A Marketing As Innovative As Your Business

A Marketing As Innovative As Your BusinessIn North America, we consume an average of 100,500 words and see more than 10,000 ads on a daily basis.  Faced with this cacophony, many companies choose to minimize their marketing efforts or - worse! - rely on the same...

What Are The Options For Your Marketing Needs?

What Are The Options For Your Marketing Needs?

What Are The Options For Your Marketing Needs?The world of marketing is a vast one and it can sometimes seem quite complex. Marketing is always, or almost always, essential to the growth of a company. But how do you know which marketing strategy to adopt and with...

Choose The Right Financing Program For Your Business

Choose The Right Financing Program For Your Business

Choose The Right Financing Program For Your BusinessEvery growing business knows how difficult it is to balance expenses and revenues. Driving growth requires investment–and when the results are not forthcoming, the initial confidence can be replaced by ever-present...

AI to analyze your visual creations

AI to analyze your visual creations

AI to Analyze Your DesignsAt Middle, we are always looking for ideas to innovate, but most importantly, to ensure the quality of the content we produce. In addition, data analysis is a priority at Middle because it allows us to make decisions based on FACTS.  It was...

Begin.AI: When Artificial Intelligence Meets Diversity

Begin.AI: When Artificial Intelligence Meets Diversity

Begin.AI: When Artificial Intelligence Meets DiversityOur Founder Karelle got to sit down for a chat with Rima Al Shikh, Founder of the AI company Begin.AI. Specializing in artificial intelligence programming, Begin.AI stands out from other companies because of its...

You Plan, and Life Does its Thing

You Plan, and Life Does its Thing

You Plan, and Life Does its ThingI often heard "life is watching us make plans and is laughing". How else can I explain the fact that the little French girl that I am arrived in Montreal? I could give you a complete account of my life, from birth to this day, but I...

Bet on Gen Z Employees

Bet on Gen Z Employees

Bet on Gen Z EmployeesGeneration Z (more commonly known as Gen Z) employees have been called many things, including the use of some rather pejorative terms. We often hear it is difficult to recruit them, and even more difficult to keep them.  However, this generation...

Organization: Tips, Tricks and Favorite Tools

Organization: Tips, Tricks and Favorite Tools

Organization: Tips, Tricks and Favorite ToolsAccording to my short introduction on the team page of our website, I have “flawless organizational skills” and am a "multi-tasker".  So it's no surprise I've been asked to share the tips, tools and tricks that help me...

Change of Program

Change of Program

Change of ProgramMy name is Laura-May and I have been, since March 2022, the Graphic Designer at Middle. I've had a rocky road to where I am today, and I'm sharing it with you in this short blog post. A Dream Program Upon graduating from high school, I was determined...

A Jack-Of-All-Trades With A Not-So-Linear Path

A Jack-Of-All-Trades With A Not-So-Linear Path

A Jack-Of-All-Trades With A Not-So-Linear PathWhen I was asked to share the path that led me to Middle, many memories came to mind. Film studies, several years working for a B2B publisher in the automotive industry, two babies, a pandemic...  Was it a linear path? Not...

Maude Pelletier, a determined entrepreneur

Maude Pelletier, a determined entrepreneur

Maude Pelletier, a determined entrepreneurMore than ever, women are playing a leading role in the business world. In fact, according to a study published in La Presse in 2021, 64.8% of new SME entrepreneurs are women, compared to 51.4% only five years ago. Recently,...

A path shaped over time

A path shaped over time

A path shaped over timeMy name is Naïma and I am the new Marketing Assistant at Middle. Those who know me might tell you they always knew I would end up in Marketing, but for me, the path to get there wasn't always so clear. A beginning full of trial and error When I...

What is Growth Hacking?

What is Growth Hacking?

What is Growth Hacking?Did you know? Polytechnique Montréal has set up the Cleantech Entrepreneurial Path, a program of training and learning activities for entrepreneurs.  Middle was honored to participate by presenting two marketing workshops. During these two...

Understanding Digital Pollution

Understanding Digital Pollution

Understanding Digital PollutionDid you know that your emails and your favourite social networks contribute to global warming? Paradoxically, the more digital we become in this age, the more goods and energy we consume. This is digital pollution. But what exactly does...

The Complete Guide to Instagram Stories

The Complete Guide to Instagram Stories

The Complete Guide to Instagram StoriesYou may be surprised, but stories don't just exist to show off your meal and your friends on a night out! With more than 500 million users on the platform, Instagram stories have become an indispensable format for social media...

Why is SEO important?

Why is SEO important?

Why is SEO important?You probably already have an idea of the importance of optimizing your website for organic search. You already know what goals you would like to achieve and in how long. However, do you know what a regularly optimized website can bring you?  ...

5 digital marketing tips for the holidays

5 digital marketing tips for the holidays

5 digital marketing tips for the holidaysThe holiday season is approaching fast. It's the perfect time to increase your sales and visibility. How do you tailor your digital marketing to this season? Well, this November, your holiday communication strategy should...

Why analyze your data?

Why analyze your data?

Why analyze your data?You've attended our training sessions, and you want to know how to analyze the data you've obtained from your new marketing efforts? Or do you want to understand how to use your data to improve your communications? Now's your chance!   Why...

What is SEO?

What is SEO?

What is SEO?SEO stands for Search Engine Optimization. Adding it to your web strategy will increase your chances of appearing in the first results on search engines, and thus increase your chance of being found by new users. In a simple way, it's about pleasing...

Why advertise on LinkedIn?

Why advertise on LinkedIn?

How to optimize your company's Facebook page?  Nowadays, it is essential to include digital marketing in a global marketing strategy. For the vast majority of businesses, it is possible to reach their target audience through Facebook ads. For others, either their...

Why Advertise on Facebook?

Why Advertise on Facebook?

Why Advertise on Facebook?Digital marketing is becoming an increasingly important part of a company's global marketing strategy. Indeed, establishing a brand's presence on social media is crucial for it to develop its image, be in direct contact with its audience, and...

5 Reasons We Love Canva

5 Reasons We Love Canva

5 Reasons We Love CanvaAt Middle, one of our core values is transparency. We strongly believe in sharing information and networking rather than fierce competition. That's why we decided to share our knowledge in our marketing workshops. We're lucky enough to have...

Marie: One year later

Marie: One year later

One Year LaterHere we are, one year later. 365 days. 52 weeks. New acquaintances, mistakes (but that’s how you learn, isn't it?), successes, completed projects, and meetings. If I had to sum up this past year at Middle in a few words, that’s how I’d do it. But if...

Anie Akpe, a symbol of women empowerment

Anie Akpe, a symbol of women empowerment

LE BLOGUEAgence de marketing numériqueAnie Akpe, a symbol of women empowerment In today’s society, it is often hard for women to prove their worth within a company. Anie Akpe, an amazing businesswoman with Nigerian origins, is the perfect example of someone who fought...

Reaching Your Goals: Tips & Tricks

Reaching Your Goals: Tips & Tricks

Reaching Your Goals: Tips and TricksWanting to jump into marketing to increase awareness, interactions and sales overnight is nice, but it's not realistic. Like every aspect of your business, marketing is something that takes time, energy and money to flourish. When...

Inês Silva, a multi-skilled entrepreneur

Inês Silva, a multi-skilled entrepreneur

LE BLOGUEAgence de marketing numériqueInês Silva, a multi-skilled entrepreneurOver the past decades, many women have fought to have their voices heard and took actions to prove their worth in a society where men used to make the most important decisions. As a 100%...

How to develop a good publishing strategy on social media?

How to develop a good publishing strategy on social media?

How to optimize your LinkedIn company page?With the pandemic, many brands rushed to social media, with or without a publishing strategy, to keep in touch with their customers. In addition to being easy to use, platforms such as Facebook, Instagram, LinkedIn or Twitter...

How to reflect your brand identity via social media?

How to reflect your brand identity via social media?

How to reflect your brand identity via social media?Today, social media is as much a gold mine as a bottomless pit. You can find hundreds, even thousands of different information. It's also a place of creative battle between competitors. Who will have the most...

How to optimize your company’s Facebook page?

How to optimize your company’s Facebook page?

How to optimize your company's Facebook page?  Having a Facebook business page is an essential step to starting and maintaining an online presence. According to a CEFRIO survey, 70% of adults in Quebec used this social network in 2018 and nearly one third of...

How to optimize your website?

How to optimize your website?

How to optimize your website?The number of websites has exploded in the last two decades. There’s online stores, live chats, blogs with articles posted regularly and even platforms where we can share photos and videos. Depending on the business and the purpose of the...

Goal: Interaction

Goal: Interaction

Goal: InteractionSocial media is a vast playground for businesses. But it can also be difficult to define goals and establish publishing strategies that align with these goals. There are four main categories of objectives in social media management: Engagement, Reach,...

How to optimize your LinkedIn company page?

How to optimize your LinkedIn company page?

How to optimize your LinkedIn company page?LinkedIn is a bit of a UFO in the world of social networks: it’s the only one that defines itself as a professional network. This means you shouldn’t post pictures of kitties. But there are many, many advantages to this...

Increasing your visibility on Instagram

Increasing your visibility on Instagram

Increasing your visibility on InstagramSocial networks are a vast field of learning and channels with infinite communication possibilities. As part of our work, we use these platforms daily and constantly update our knowledge through training. In this article, we will...

My beginnings at Middle – Marie

My beginnings at Middle – Marie

My beginnings at MiddleThe beginning of your professional life, finding your first "adult" job, favouring practice over theory, sending countless resumes and cover letters, looking for new offers at every hour of the day, hoping, being disappointed, sometimes...

All Roads Lead to Middle

All Roads Lead to Middle

All Roads Lead to MiddleDear reader,  You may have been following us for a while, or maybe you just discovered us. Or maybe you've just stumbled upon this post, without really knowing what it is. Either way, welcome to the how and the why. Every good story needs to be...

Agence Middle - marketing numérique

How to reach us?

 

(514) 665-7889

info@agencemiddle.com

4529 Clark Street #006

Montreal

When to contact us?

 

Monday to Friday: 9am - 5pm

Saturday and Sunday: closed

Member of CCMM