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The Blog

Maude Pelletier, a determined entrepreneur

Maude Pelletier, a determined entrepreneur

Maude Pelletier, a determined entrepreneurMore than ever, women are playing a leading role in the business world. In fact, according to a study published in La Presse in 2021, 64.8% of new SME entrepreneurs are women, compared to 51.4% only five years ago. Recently,...

Change of program!

Change of program!

Change of program!My name is Laura-May and I am currently a Graphic Designer at Middle since March 2022. I've had a journey full of twists and turns to get where I am today, and I'm sharing it with you in this short blog post. A dream program When I graduated high...

A path shaped over time

A path shaped over time

A path shaped over timeMy name is Naïma and I am the new Marketing Assistant at Middle. Those who know me might tell you they always knew I would end up in Marketing, but for me, the path to get there wasn't always so clear. A beginning full of trial and error When I...

Understanding Digital Pollution

Understanding Digital Pollution

Understanding Digital PollutionDid you know that your emails and your favourite social networks contribute to global warming? Paradoxically, the more digital we become in this age, the more goods and energy we consume. This is digital pollution. But what exactly does...

Why is SEO important?

Why is SEO important?

Why is SEO important?You probably already have an idea of the importance of optimizing your website for organic search. You already know what goals you would like to achieve and in how long. However, do you know what a regularly optimized website can bring you?  ...

5 digital marketing tips for the holidays

5 digital marketing tips for the holidays

5 digital marketing tips for the holidaysThe holiday season is approaching fast. It's the perfect time to increase your sales and visibility. How do you tailor your digital marketing to this season? Well, this November, your holiday communication strategy should...

Why analyze your data?

Why analyze your data?

Why analyze your data?You've attended our training sessions, and you want to know how to analyze the data you've obtained from your new marketing efforts? Or do you want to understand how to use your data to improve your communications? Now's your chance!   Why...

What is SEO?

What is SEO?

What is SEO?SEO stands for Search Engine Optimization. Adding it to your web strategy will increase your chances of appearing in the first results on search engines, and thus increase your chance of being found by new users. In a simple way, it's about pleasing...

Why advertise on LinkedIn?

Why advertise on LinkedIn?

How to optimize your company's Facebook page?  Nowadays, it is essential to include digital marketing in a global marketing strategy. For the vast majority of businesses, it is possible to reach their target audience through Facebook ads. For others, either their...

Increasing your visibility on Instagram

Increasing your visibility on Instagram

Increasing your visibility on InstagramSocial networks are a vast field of learning and channels with infinite communication possibilities. As part of our work, we use these platforms daily and constantly update our knowledge through training. In this article, we will...

Anie Akpe, a symbol of women empowerment

Anie Akpe, a symbol of women empowerment

LE BLOGUEAgence de marketing numériqueAnie Akpe, a symbol of women empowerment In today’s society, it is often hard for women to prove their worth within a company. Anie Akpe, an amazing businesswoman with Nigerian origins, is the perfect example of someone who fought...

Inês Silva, a multi-skilled entrepreneur

Inês Silva, a multi-skilled entrepreneur

LE BLOGUEAgence de marketing numériqueInês Silva, a multi-skilled entrepreneurOver the past decades, many women have fought to have their voices heard and took actions to prove their worth in a society where men used to make the most important decisions. As a 100%...

How to optimize your company’s Facebook page?

How to optimize your company’s Facebook page?

How to optimize your company's Facebook page?  Having a Facebook business page is an essential step to starting and maintaining an online presence. According to a CEFRIO survey, 70% of adults in Quebec used this social network in 2018 and nearly one third of...

How to optimize your website?

How to optimize your website?

How to optimize your website?The number of websites has exploded in the last two decades. There’s online stores, live chats, blogs with articles posted regularly and even platforms where we can share photos and videos. Depending on the business and the purpose of the...

My beginnings at Middle – Marie

My beginnings at Middle – Marie

My beginnings at MiddleThe beginning of your professional life, finding your first "adult" job, favouring practice over theory, sending countless resumes and cover letters, looking for new offers at every hour of the day, hoping, being disappointed, sometimes...

Agence Middle - marketing numérique

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Montreal

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