The Blog

ChatGPT is not the answer to all your writing needsAs Open AI's platform gains in popularity, ChatGPT is increasingly being used by individuals in their personal and professional lives, such as for exams or at work. With simple questions or clear instructions,...

Repurposing your contentWhen creating content, you may want to repurpose previously published material on other platforms. Reusing content is common, but you need to be careful when proceeding. To help you navigate this, we’ve put together a list of ways you can...

A short guide to get more followers on your social media platformsIn the world of social media, getting followers is paramount. While there are many known and proven practices, maintaining a regular content calendar and posting schedule is not enough, or at least not...

Case Study: Reducing Bounce RateAs a digital marketing agency, we face various issues we have to solve for our clients. Awareness, consideration, conversion, the issues fall into various categories and the one we are going to address today happens to be a...

Case Study: Advertising CampaignsAs a business, you may want to promote one of your products or services on social media. At Middle, we can help you do just that with an advertising strategy. Here's a quick overview of our service! Why advertise a product or service?...

Case Study: Brand Awareness via More FollowersOne of the first problems our clients face is that their social media pages have few followers. This can be due to several factors. Today, we are going to present you one of the solutions we have suggested and implemented...

Case Study: A Strong SEO Strategy to Reach Your GoalsIn digital marketing, it can sometimes be frustrating to not achieve the results you’re hoping for. There are many reasons why you may not be performing as expected, and at Agence Middle, we work to identify them in...

Case Study: How We Brought Trafic to Physical StoresWhen you decide to invest in digital marketing, you expect to get conversions on your social media and website. However, digital marketing can also help you get conversions to your physical store. But how? Keep...

Case Study: Increasing Interaction Via Social MediaIt's not uncommon to see posts in your news feed that have very few or even no likes or comments, even though the pages from which they originate have hundreds or even thousands of followers. At Middle, we help you...

Case Study: When Abandoned Carts Lead to StrategyIn digital marketing, we work with several tools that allow us to access very useful data for our work. We briefly introduced you to Google Analytics in our article on its new version, and, if you've read it, you now...

My journey to MiddleMy name is Penelope, and I’m Middle’s newest social media manager. As I’ve been here for a month (already!), it is time for me to introduce myself. Parents decide, but the ambition is elsewhere I come from far, far away, and it is not ironic. I am...

Case Study: Reducing the Bounce RateAs a digital marketing agency, we face various issues we have to solve for our clients. Awareness, consideration, and conversion, issues fall into various categories and the one we are going to address today happens to be a...

Case Study: Brand Awareness Through Web PresenceAt Agence Middle, we're here to support you, no matter how far along in your marketing journey you are. Sometimes our clients already have a web presence, a website generating good traffic and established social media...

Joanie Robichaud, the communicator who makes Gaspésie shineJoanie Robichaud has been self-employed full-time since September 2022 in communications and territorial marketing. She is one of these women you can listen to for hours.  Interview with this dynamic and...

The Instagram Algorithm, New Features and ChallengesSocial media is evolving rapidly, and we see evidence of this every day. As a digital marketing agency, we obviously work with social media on a daily basis. Let us give you a quick rundown of what's new regarding...

Google Third-Party Cookies-What's New?We announced it in 2021, and we were not the only ones: Google plans to remove, normally by the end of 2024, third-party cookies on its Chrome browser.  Third-party cookies are too intrusive At the beginning of 2020, the world's...

Sylvie Gélinas, Founder of NoosAt Middle, we are fortunate to be surrounded by passionate women in our professional and private lives. As an agency that is composed - for the time being - 100% with women, we felt it was important to highlight these inspiring women. ...

How to Get Ready For GA4After many years of good and loyal service, Google Analytics Universal (UA) is about to bow out, to be replaced by Google Analytics 4 (GA4). Indeed, the old version will become obsolete on July 1st 2023. Don't panic, we explain everything in...

Cultivating the Art of Balance in the WorkplaceAt Middle, balance – a central theme of our philosophy that has been the driving force behind our healthy and sustainable growth – is embodied in a variety of ways and is made possible through a number of mechanisms and...

Twitter: Elon Musk's ChangesWe've seen it everywhere: Elon Musk bought Twitter in October 2022, and since then changes on the platform have been announced, implemented, withdrawn, re-announced... In short, we don't really know where we stand anymore.  Here is an...

HR: Equity vs. EqualityAt Middle, we provide a work environment where listening to each other's needs and opinions in a respectful manner is at the core of our values.  It’s on our website, but most importantly, we apply it in our everyday lives.  When I was hired at...

Harmony Depends on LeadershipStrange to find a conductor at a tech conference? Not really.  Yannick Nézet-Séguin, conductor of the Montreal Metropolitan Orchestra, gave a talk on leadership at C2 Montreal, a topic he addressed in the conference Local Talent, Global...

Your Business Could Use AI!As we mentioned before, Middle had the opportunity earlier this fall to attend C2 Montreal, which hosted the AI ecosystem organized by Scale AI. It brought together companies and people who have successfully developed products and services...

Our Marketing StrategiesAt Middle, we like to think outside the box. We are the experts and we work with you to determine what you really need in order to achieve your goals. That's why we recently changed the way we work and the emphasis is now on digital marketing...

Isabelle Hudon, the Woman Behind the Excelles ProjectMiddle had the chance to attend C2 Montreal and assist its numerous and very captivating conferences. Among the speakers, we found it particularly interesting to listen to Isabelle Hudon, President of the Business...

International Work PolicyThe importance of providing a flexible work environment has gained a lot of popularity since the COVID-19 pandemic turned our work habits upside down.  The advantages of this, both on a personal and on a team level within an organization, as...

Middle X MIPAgence Middle is proud to announce its partnership with Agence MIP, a 100% female French agency specializing in the creation of video ads.  It is the perfect agency to create ads for your company or products, or to give your customers a uniquely immersive...

A Marketing As Innovative As Your BusinessIn North America, we consume an average of 100,500 words and see more than 10,000 ads on a daily basis.  Faced with this cacophony, many companies choose to minimize their marketing efforts or - worse! - rely on the same...

What Are The Options For Your Marketing Needs?The world of marketing is a vast one and it can sometimes seem quite complex. Marketing is always, or almost always, essential to the growth of a company. But how do you know which marketing strategy to adopt and with...

Choose The Right Financing Program For Your BusinessEvery growing business knows how difficult it is to balance expenses and revenues. Driving growth requires investment–and when the results are not forthcoming, the initial confidence can be replaced by ever-present...

AI to Analyze Your DesignsAt Middle, we are always looking for ideas to innovate, but most importantly, to ensure the quality of the content we produce. In addition, data analysis is a priority at Middle because it allows us to make decisions based on FACTS.  It was...

Begin.AI: When Artificial Intelligence Meets DiversityOur Founder Karelle got to sit down for a chat with Rima Al Shikh, Founder of the AI company Begin.AI. Specializing in artificial intelligence programming, Begin.AI stands out from other companies because of its...

You Plan, and Life Does its ThingI often heard "life is watching us make plans and is laughing". How else can I explain the fact that the little French girl that I am arrived in Montreal? I could give you a complete account of my life, from birth to this day, but I...

Bet on Gen Z EmployeesGeneration Z (more commonly known as Gen Z) employees have been called many things, including the use of some rather pejorative terms. We often hear it is difficult to recruit them, and even more difficult to keep them.  However, this generation...

Organization: Tips, Tricks and Favorite ToolsAccording to my short introduction on the team page of our website, I have “flawless organizational skills” and am a "multi-tasker".  So it's no surprise I've been asked to share the tips, tools and tricks that help me...

Change of ProgramMy name is Laura-May and I have been, since March 2022, the Graphic Designer at Middle. I've had a rocky road to where I am today, and I'm sharing it with you in this short blog post. A Dream Program Upon graduating from high school, I was determined...

A Jack-Of-All-Trades With A Not-So-Linear PathWhen I was asked to share the path that led me to Middle, many memories came to mind. Film studies, several years working for a B2B publisher in the automotive industry, two babies, a pandemic...  Was it a linear path? Not...

Maude Pelletier, a determined entrepreneurMore than ever, women are playing a leading role in the business world. In fact, according to a study published in La Presse in 2021, 64.8% of new SME entrepreneurs are women, compared to 51.4% only five years ago. Recently,...

A path shaped over timeMy name is Naïma and I am the new Marketing Assistant at Middle. Those who know me might tell you they always knew I would end up in Marketing, but for me, the path to get there wasn't always so clear. A beginning full of trial and error When I...

What is Growth Hacking?Did you know? Polytechnique Montréal has set up the Cleantech Entrepreneurial Path, a program of training and learning activities for entrepreneurs.  Middle was honored to participate by presenting two marketing workshops. During these two...

Understanding Digital PollutionDid you know that your emails and your favourite social networks contribute to global warming? Paradoxically, the more digital we become in this age, the more goods and energy we consume. This is digital pollution. But what exactly does...

The Complete Guide to Instagram StoriesYou may be surprised, but stories don't just exist to show off your meal and your friends on a night out! With more than 500 million users on the platform, Instagram stories have become an indispensable format for social media...

Why is SEO important?You probably already have an idea of the importance of optimizing your website for organic search. You already know what goals you would like to achieve and in how long. However, do you know what a regularly optimized website can bring you?  ...

5 digital marketing tips for the holidaysThe holiday season is approaching fast. It's the perfect time to increase your sales and visibility. How do you tailor your digital marketing to this season? Well, this November, your holiday communication strategy should...

Why analyze your data?You've attended our training sessions, and you want to know how to analyze the data you've obtained from your new marketing efforts? Or do you want to understand how to use your data to improve your communications? Now's your chance!   Why...

What is SEO?SEO stands for Search Engine Optimization. Adding it to your web strategy will increase your chances of appearing in the first results on search engines, and thus increase your chance of being found by new users. In a simple way, it's about pleasing...

How to optimize your company's Facebook page?  Nowadays, it is essential to include digital marketing in a global marketing strategy. For the vast majority of businesses, it is possible to reach their target audience through Facebook ads. For others, either their...

Why Advertise on Facebook?Digital marketing is becoming an increasingly important part of a company's global marketing strategy. Indeed, establishing a brand's presence on social media is crucial for it to develop its image, be in direct contact with its audience, and...

5 Reasons We Love CanvaAt Middle, one of our core values is transparency. We strongly believe in sharing information and networking rather than fierce competition. That's why we decided to share our knowledge in our marketing workshops. We're lucky enough to have...

One Year LaterHere we are, one year later. 365 days. 52 weeks. New acquaintances, mistakes (but that’s how you learn, isn't it?), successes, completed projects, and meetings. If I had to sum up this past year at Middle in a few words, that’s how I’d do it. But if...