The Blog

Reaching Your Goals: Tips and TricksWanting to jump into marketing to increase awareness, interactions and sales overnight is nice, but it's not realistic. Like every aspect of your business, marketing is something that takes time, energy and money to flourish. When...

Traditional vs. Digital Marketing: How to Choose the Right One for Your Business?Traditional and digital marketing both have very different goals and prerequisites. Not sure which marketing strategy to adopt to grow your business? This article will shed some light on...

How to optimize your LinkedIn company page?With the pandemic, many brands rushed to social media, with or without a publishing strategy, to keep in touch with their customers. In addition to being easy to use, platforms such as Facebook, Instagram, LinkedIn or Twitter...

How to reflect your brand identity via social media?Today, social media is as much a gold mine as a bottomless pit. You can find hundreds, even thousands of different information. It's also a place of creative battle between competitors. Who will have the most...

How to optimize your company's Facebook page?  Having a Facebook business page is an essential step to starting and maintaining an online presence. According to a CEFRIO survey, 70% of adults in Quebec used this social network in 2018 and nearly one third of...

How to optimize your website?The number of websites has exploded in the last two decades. There’s online stores, live chats, blogs with articles posted regularly and even platforms where we can share photos and videos. Depending on the business and the purpose of the...

Goal: InteractionSocial media is a vast playground for businesses. But it can also be difficult to define goals and establish publishing strategies that align with these goals. There are four main categories of objectives in social media management: Engagement, Reach,...

How to optimize your LinkedIn company page?LinkedIn is a bit of a UFO in the world of social networks: it’s the only one that defines itself as a professional network. This means you shouldn’t post pictures of kitties. But there are many, many advantages to this...

Increasing your visibility on InstagramSocial networks are a vast field of learning and channels with infinite communication possibilities. As part of our work, we use these platforms daily and constantly update our knowledge through training. In this article, we will...

My beginnings at MiddleThe beginning of your professional life, finding your first "adult" job, favouring practice over theory, sending countless resumes and cover letters, looking for new offers at every hour of the day, hoping, being disappointed, sometimes...

All Roads Lead to MiddleDear reader,  You may have been following us for a while, or maybe you just discovered us. Or maybe you've just stumbled upon this post, without really knowing what it is. Either way, welcome to the how and the why. Every good story needs to be...