Middle X MIP

Agence Middle is proud to announce its partnership with Agence MIP, a 100% female French agency specializing in the creation of video ads. 

It is the perfect agency to create ads for your company or products, or to give your customers a uniquely immersive experience! Whether you are a company specializing in aerospace, healthcare, energy, retail or security and defence, MIP has you covered. 

Since we don’t do video advertising at Agence Middle, MIP will be called upon, through this partnership, to create videos for our clients which will allow us to guide MIP’s clients in placing ads online.

Do you know why video advertising is so important to a business? Here are some quick reasons why you should consider video for your advertising campaigns.

Video Advertising

Studies have shown that the average person consumes 3,000 ads a day. On TV as well as on the web, on our computers as well as on our phones, advertising is omnipresent in our lives. It is therefore not surprising that it is the most important and most used form of mass communication for all types of businesses and organizations.

However, there are several types of advertising and they are not all equal in terms of conversion rate (percentage of visitors to a company’s site who take the desired action), nor in cost. Some types yield better results, while others are more expensive. While all types of advertising are useful, depending on your goal, it would be beneficial to prioritize one type with the best conversion rate for the lowest cost.

That type is video advertising.

Convincing numbers

It may seem surprising, but video advertising does indeed produce impressive results in terms of reach, views and conversion rates. You only have to look at the numbers to believe it. Companies that integrate video into their marketing strategy get a 27% higher click-through rate than those that don’t.

The conversion rate of video on social networks is 4.8% versus 2.9% for ads without video. That’s not surprising, since videos account for more than 82% of global traffic in 2022. That’s 15 times more than in 2017!

The numbers on social networks are even more impressive. Videos generate 30% more interactions than photos, and 1200% more shares than text and images combined. Posts with videos get 48% more views.

Still not convinced? Did you know that simply mentioning the term video increases the chances that someone will click on your newsletter? In fact, the open rate is increased by 19%, and the unsubscribe rate is reduced by 26%. Adding a video to an email can increase the click rate by 300%.

Finally, landing pages that contain a video see their conversion rate increase by 80%.

Given these statistics, it is clear that video is a company’s marketing department’s best ally. This partnership with MIP is therefore more than beneficial, both for MIP’s clients and for ours. 

If you have been convinced, you can visit MIP’s website and see how you too can increase your conversion rates.


Social Media Manager

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