Case Study: A Strong SEO Strategy to Reach Your Goals

In digital marketing, it can sometimes be frustrating to not achieve the results you’re hoping for. There are many reasons why you may not be performing as expected, and at Agence Middle, we work to identify them in order to reverse the trend. One of the problems you may be experiencing, which we have addressed with some of our clients, is that your company’s target audience is not finding your products online and is therefore buying from your competitors. How do we fix this?

What is a Target Audience?

The name says it all: a target audience is the category of people you want to target with your ads and posts, because your products meet their needs which makes them more likely to buy what you offer. At Agence Middle, we work with you to define a target audience that is as consistent as possible and, most importantly, we help you reach it.

Why Can’t my Target Audience Find me Online?

You may know this, but showing up in the first results on a search engine result page requires some effort on your part. We’re going to talk about Google here because it’s the most famous and used search engine in the world, but this can apply to all others.

When one of your customers does a broad search, which does not include your domain name, it is possible that competitors, who offer the same products as you, appear before you in the results. Why? Because their site is better referenced by Google and this is due to a better SEO.

How Does SEO Work?

SEO, or Search Engine Optimization, is a set of techniques and improvements to your website so that it is better referenced by search engines. That way, your website shows up in the first results of a search by your target audience when they are looking for a product similar to those you offer.

SEO is about improving the speed of your website, a good structure and relevant and practical content that meets the users’ demands.

Middle’s SEO Solutions

We have encountered this problem with some of our clients. The solutions we suggested are simple: for example, we reviewed and wrote the product descriptions making them clearer and more attractive, but also rewrote the text of some pages to add keywords that search engines will recognize if they appear in user searches. We also suggested site restructurings, allowing for better linking between pages, fixing broken links and improving site speed. SEO can take time, but once optimized, your site’s performance will be all the better!

One particular client offered a software program with different features. By optimizing the pages for each of these features with a strong keyword, we allowed potential customers looking for that specific solution to find our client’s software, which previously mainly featured the primary functionality of the tool.

In conclusion, if your target audience is redirected to your competitors, it is certainly because their site is better referenced by search engines. There might be other issues, but SEO cannot be overlooked. At Middle, we can help you improve your SEO and therefore the ranking of your site! Don’t hesitate to contact us for more information.


Social Media Manager

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