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Agence Middle - Marketing numérique à Montréal
Agence Middle - Marketing numérique à Montréal

LE BLOGUE

Agence de marketing numérique

Anie Akpe, a symbol of women empowerment

In today’s society, it is often hard for women to prove their worth within a company. Anie Akpe, an amazing businesswoman with Nigerian origins, is the perfect example of someone who fought to reach her goals. She quickly realized that she also wanted to fight for other women, which motivated her to start a new professional journey. At Middle, we find it important to showcase the stories of committed individuals. It is the reason why we interviewed Anie during the 2020 Web Summit and why we are sharing her experiences today. 

Anie Akpe

Anie’s background and source of motivation

While Anie was working in finance in New York City, she understood the importance of well-implemented technologies for a company. After years of brilliant work at the same company, she realized that it was time for her to give back to the community she came from, and start offering training, education, and access to technologies to women in Africa. Five years ago, she finally decided to found African Women in Tech

The start of this project

When starting her non-profit, Anie did not know how to have enough contacts in Africa to organize any large-scale events. Her solution was to attend a conference in the US, from a program called Google Africa Developer, to meet a lot of African Developers. She told them about what she was trying to do, and from there stayed in contact. Even though they were mostly men, they had a lot of women in their circles and introduced Anie to them to start her network.

The particularity of African Women In Tech

In African countries, where there is a clear division between social classes, access to information is not necessarily the same for everyone. Generally, most organizations that provide information for people in need that live in African countries are NGOs: they come in and train for free. However, they do not work with African people: they bring their professors from foreign continents. The particularity of African Women in Tech is that they pull together local hub centers, universities, and schools to create an umbrella with all of these organizations, to partner in the long run. By training professors directly in Africa, they ensure that the education continues even after the program is over and that the knowledge will still be accessible in the future. This way, what is put in place can have a real impact on the local communities.

Their communication channels

Anie emphasized one point that many of you may not know: in Africa, one of the only things that you will never have a shortage of is mobile technology. No matter where you are, even in rural places. It is the reason why African Women in Tech uses social media and the internet as their main communication channels to promote their events. It allows them to reach a large community, with people sharing events with their friends and families.

The challenges they faced

The biggest challenge Anie mentioned was that every country is different: some of them are easier to implement new processes in, such as Kenya, and some are more difficult, like Nigeria. Not to make things easier, since Anie’s team members were not native to these countries, and did not always speak the language, they were often overpriced or not taken seriously. They learned from their experiences and subsequently organized everything from the locations to the subjects, to the structure, before even going into the country. 

The COVID-19 impact

It won’t cause any surprises, but the COVID-19 crisis has negatively impacted some of the progress of the company. They decided to host online events and training to help women even during the pandemic. However, the cost of data in rural areas is expensive and communication can be glitchy. Thus, many women did not have access to the information correctly. The team faced many challenges but hopes that in 2021, they will finally be able to continue operating efficiently.

Anie’s advice for a woman that would like to become an entrepreneur

Anie’s first advice is not to do any major career changes just because you launched an idea. She strongly believes that if you are working full-time, your full-time job is your first investor, and you should not quit. She also believes that you should choose something that you truly love or that inspires you. In her opinion, 9 times out of 10, you do not truly get inspiration from your current employment, or job: it is the things that you create as an entrepreneur that give you that passion and that drive to continue. Thirdly, allow yourself to know that it is okay even if it does not work: “If you are going to fail, fail fast, but don’t just quit, keep going, reach out to the people that can give you the best information”. And lastly, she advises to get a business education or to join a women’s entrepreneur group where you can feel safe when asking your questions.

Overall, we can all agree on the fact that Anie is an incredible woman: she has beautiful values, works her best to help women in need, and is a successful entrepreneur. If you want to help Anie with her projects, do not hesitate to reach out to her, she is currently looking for ambassadors for African Women in Tech. And finally, keep an eye on our social media to be aware when we post new articles on our blog!

Juliette

Rédactrice

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