Writing a job offer that generates twice as many applicants

Writing a job offer that generates twice as many applicants

Finding the ideal candidate for a digital marketing position can often feel like searching for a needle in a haystack. But at Middle, every time we post a job offer, we are literally overwhelmed with applications. To give you an idea, the last time we launched a call, we received no fewer than 93 applications, conducted 10 interviews, and finally, we found a rare gem who is now a full-time member of our team.

You wonder how we do it? Here are our secrets to doubling, or even tripling, the number of qualified applications.

Our First Secret: Using Visual Media

In digital marketing, a picture is worth a thousand words. So, why not apply this rule to your job ads? Integrating eye-catching visuals, such as infographics or charts explaining the job benefits, can not only make the offer more attractive but also help potential candidates quickly understand the key information about the position.

Write a Clear and Engaging Job Description

A well-written job description should not only detail the required skills and tasks to be performed but also capture the reader’s interest from the very first lines. Use language that reflects your company’s culture and highlights unconventional aspects of the job, such as opportunities for personal growth or innovative projects.

Share a Video of the Workspaces

Nothing speaks more to candidates than being able to envision themselves in their future work environment. Creating a short video of your office, showing team moments and workspaces, can greatly humanize your call for applications. It also shows that you value transparency and authenticity, while highlighting your team culture and the good atmosphere at work.

And If You Still Can’t Find the Right Fit?

It may be that a multidisciplinary team like ours is what you really need. Instead of trying to fill a position at all costs, consider collaborating with experts who can bring a wealth of skills and perspectives.

Why not book an exploratory meeting with our founder? Discover how our team can help fill your digital marketing gaps and contribute to the growth of your business: schedule a meeting with us via this link.