TikTok Search Ads: the secret weapon for savvy marketers
TikTok, more than just a social network
For a long time, TikTok was associated with viral dance videos and humorous trends. But the application has gradually established itself as a genuine search platform, particularly among young people. More and more users are looking for product recommendations, tutorials and service reviews. This transformation has paved the way for a new advertising format: TikTok Search Ads.
Native advertising, inserted into search results
Search Ads appear directly in search results when users perform a search on TikTok. Visually similar to organic videos, they can be identified by the word “sponsored”. They respond to an explicit search intent, making them particularly effective.
Precise targeting thanks to keywords and the TikTok algorithm
Search Ads are based on a system of keywords. Each ad group can contain up to 20 keywords, making it possible to reach relevant queries. Advertisers can also exclude certain words to further refine their target. But beyond the simple choice of keywords, it’s the power of TikTok’s algorithm that makes the difference. Capable of pinpointing users’ interests and behavior with the utmost precision, it offers highly effective targeting potential.
Concrete results for advertisers
According to TikTok, brands that combine Search Ads with In-Feed formats see an average 20% increase in conversions. This is due to the complementary nature of these two approaches: on the one hand, videos that integrate into the news feed, and on the other, targeted ads that appear at the moment the user formulates a clear intention.
For brands targeting a young, connected audience, TikTok Search Ads represents an opportunity not to be missed. Easily activated via TikTok Ads Manager, it boosts visibility, captures attention at the right moment and transforms intent into conversion.
TikTok Search Ads: a strategic asset to be integrated without delay
Content consumption habits are changing, and TikTok has become one of the preferred points of contact between brands and new generations. Search Ads offer an innovative alternative to traditional search engines, with immersive and engaging content. They are an integral part of a modern digital marketing strategy, where message relevance, timing and personalization are essential.
For companies ready to innovate and explore new formats, TikTok Search Ads can quickly become a major performance lever.
