Do you want your company to be more present on LinkedIn? Great! It’s a good step to know what you want, but do you know what you are going to put forward? At Middle Agency, we support companies in creating excellent publications on social media. We take care of everything: from content strategy to its final publication.

Our team knows the subtleties of each platform and knows how to maximize the visibility of your publications, while strengthening your brand image. We share with you the most inspiring examples of carousels on LinkedIn this year, to give you concrete ideas and energize your presence on the network.

1. The daily life of your team

A great classic! This method allows you to humanize your brand and show who is really behind the company. By publishing this type of content, users discover how your business works on a daily basis. Contrary to popular belief, human content is not less professional. On the contrary, it brings authenticity and closeness, making it one of the most effective formats on all platforms.

Presenting the routine of an employee can be a good example of a situation. Don’t forget also to highlight the team activities you organize.

2. Case studies

The LinkedIn community likes to know who you have collaborated with recently. Don’t hesitate then to ask your clients if you can highlight the collaboration you have had over the past days, weeks, or throughout the years.

This publication gains credibility when it is accompanied by an authentic client testimonial.

3. Participation in events and webinars

Did your team participate in an event? Absolutely highlight it! This content particularly interests LinkedIn users, since these events often bring together many professionals. Also think about mentioning the event in your publication to increase your chances of gaining more visibility.

In the same way, if you are organizing a webinar in the coming days, feel free to highlight it well on LinkedIn.

4. Showcasing your job offers

Publications related to human resources naturally generate excellent engagement. If you are recruiting for a new position, publish it on LinkedIn. This approach could turn out to be much more fruitful than you imagine, since some people in your community may be looking for a job, which has the effect of increasing interactions on your publication and attracting an audience to your job posting.

Don’t forget also to highlight the arrival of new recruits. This type of publication values your team, strengthens company culture, and generally generates many positive reactions.

5. Data visualization

Well-presented data captivates the LinkedIn audience! Transform your statistics or even your monthly results into visually attractive carousels.

How many new clients? How many hours are spent on a project? How many views on your LinkedIn account? The community particularly appreciates this type of informative content that brings added value to your publication.

6. Highlighting your successes

Share your moments of pride! Whether it’s your company’s anniversary, the arrival of a new client, a certification obtained, or a project successfully delivered, these joyful moments often create a connection with your audience.

These publications are not limited to informing: they create a connection with your audience. They allow you to show the human and warm side of your company, strengthen team culture, and foster engagement.

7. Appearance in media

Who doesn’t like when people talk positively about their company? When you have media coverage, an interview in a newspaper, or a mention in the press, it’s the time to capitalize on the credibility that is brought to you.

These types of publications will strengthen your authority in your field and will also prove your expertise through trusted people.

8. Highlighting a blog article

Your blog articles are a gold mine in terms of content for LinkedIn. It’s pure added value, so take advantage of it to give a preview that will make people want to go to your site to read the full article.

A little tip: share just enough information to pique the curiosity of the LinkedIn user, without revealing everything. By doing this, you will create intrigue that will push the audience to click your link to learn more.

9. An employee’s advice

Highlight the expertise of your employees by sharing their professional advice. This format will value your staff while positioning your company as a reference in your sector.

Practical advice can generate a lot of engagement since they bring added value to the publication. It doesn’t have to be a complex tip, stay simple so that all users can understand the lesson learned.

10. Re-sharing an influential publication

Identify the standout publications in your sector, then share them by adding your own perspective. This approach shows that you are constantly keeping up with the latest trends.

Always add your own analysis or comment: avoid the simple share without added value.

Your turn!

These 10 types of carousels have proven their effectiveness in generating maximum engagement on LinkedIn. Don’t forget to stay true to your brand while bringing value to your community.

Do you want to make LinkedIn publications, but don’t know where to start? Contact us!