What’s new in LinkedIn in 2024: essential for your business

In 2024, LinkedIn continues to evolve to meet the needs of businesses and professionals. The latest features introduced by the platform offer new opportunities to optimize human resources management, improve engagement and strengthen your company’s online presence. Here’s an overview of the main new features you need to know about.

The integration of artificial intelligence on the platform

LinkedIn has integrated AI-powered tools to help you write and publish job postings more effectively. These targeted recommendations save time and attract qualified candidates faster, optimizing your recruitment process.

AI-assisted search enables more complex searches and provides conversation-based recommendations. This makes it easier to find qualified candidates who are a perfect match for your needs.

Thanks to artificial intelligence, the drafting of personalized, automated messages is simplified, improving the acceptance rate of InMails. This enables you to engage more effectively with your prospects and candidates.

Changes to Creator Mode

Creator mode becomes the norm with the elimination of the on/off button. In addition, profile hashtags will be removed to simplify the introduction section of user profiles, making your profile more streamlined and professional.

LinkedIn integrates live video and events

Live video streaming directly via your LinkedIn profile or event pages is now possible. Host webinars, online seminars and virtual workshops to engage your audience in real time.

Share even more content with carousels

Add multiple images or videos to a single post to deliver a compelling and engaging visual experience to your audience. This feature allows you to tell richer stories and draw attention to your publications. You can also embed the whole thing in a pdf format!

Organize your next video meetings directly on LinkedIn

Organize face-to-face video meetings directly on LinkedIn without the need for a third-party application. For group meetings, you can always use apps like Zoom, Microsoft Teams or Google Meet.

Showcase your best content

The new “Featured” section on LinkedIn profiles allows you to highlight your best achievements, posts, articles and media. This increases the visibility and impact of your important publications, strengthening your online presence.

Notify your employees of important information

Company page administrators can now notify their employees when an important update is posted. This ensures that crucial information is disseminated internally, improving communication within the company.

In conclusion, LinkedIn’s new features and tools in 2024 offer numerous possibilities for improving your company’s presence on the platform. Whether to optimize your recruitment strategies or increase audience engagement, these updates are essential to staying competitive in today’s professional world.

If you need more details or help implementing these features, please don’t hesitate to contact us. Take full advantage of LinkedIn’s innovations to propel your business to new heights. 🚀