{"id":877,"date":"2022-02-16T10:56:28","date_gmt":"2022-02-16T15:56:28","guid":{"rendered":"https:\/\/agencemiddle.com\/?p=877"},"modified":"2024-10-16T10:09:46","modified_gmt":"2024-10-16T14:09:46","slug":"what-is-growth-hacking","status":"publish","type":"post","link":"https:\/\/agencemiddle.com\/en\/what-is-growth-hacking\/","title":{"rendered":"What is growth hacking?"},"content":{"rendered":"\t\t<section class=\"text-body-a section-block\" data-scroll-section>\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-1 sharer-dropdown\" data-sticky=\"top\" data-sticky-breakpoint-disable=\"sm\">\n\t\t\t\t\t\t<div class=\"button-sharer\" data-share-tooltip-wrapper>\n\t\t\t\t\t\t\t\t\t\t<button class=\"button button-icon button-primary button-share\" data-animation=\"buttons\" data-trigger-share-tooltip aria-label=\"Share this article\">\n\t\t\t\t<i class=\"icon icon-share\" aria-hidden=\"true\"><\/i>\t\t\t\t<span class=\"button-mask\">\n\t\t\t\t\t<span class=\"mask-label\" data-label><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t<\/button>\n\t\t\n\t\t\t\t\t\t\t<ul class=\"sharer\" data-share-tooltip-menu data-share-snippet>\n\t\t\t\t\t\t\t\t<li class=\"facebook sharer-item\">\n\t\t\t\t<a class=\"button button-icon button-primary\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fagencemiddle.com%2Fen%2Fwhat-is-growth-hacking%2F\" target=\"_blank\" rel=\"noopener\" data-share-item><i class=\"icon icon-facebook\" aria-hidden=\"true\" aria-label=\"Share on Facebook\"><\/i><\/a>\n\t\t\t<\/li>\n\t\t\t<li class=\"linkedin sharer-item\">\n\t\t\t\t<a class=\"button button-icon button-primary\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fagencemiddle.com%2Fen%2Fwhat-is-growth-hacking%2F\" target=\"_blank\" rel=\"noopener\" data-share-item><i class=\"icon icon-linkedin\" aria-hidden=\"true\" aria-label=\"Share on LinkedIn\"><\/i><\/a>\n\t\t\t<\/li>\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-8 offset-md-1\">\n\t\t\t\t\t\t<p>Did you know? Polytechnique Montr\u00e9al has set up the <a href=\"https:\/\/www.polymtl.ca\/calendrier\/evenements\/inscription-au-parcours-entrepreneurial-en-technologies-propres\" target=\"_blank\" rel=\"noopener\">Cleantech Entrepreneurial Path<\/a>, a program of training and learning activities for entrepreneurs.<\/p>\n<p>Middle was honored to participate by presenting two marketing workshops. During these two training sessions, we introduced Growth Hacking and demonstrated how it is relevant to use it to reach prospects.<\/p>\n<p>You may not be familiar with this term, but it is a method in which marketing and technology meet. What is Growth Hacking? How do you use it to reach prospects? And most importantly, what are the expected benefits and results? Keep reading to find out!<\/p>\n<h2>How to use growth hacking?<\/h2>\n<p>It is important to understand that Growth Hacking comes in many forms, which are reinvented every day. As part of the entrepreneurial path of clean technologies where entrepreneurs wanted to join testers to get feedback on their idea or product, here is the method we suggested:<\/p>\n<h3>Step one: Target analysis<\/h3>\n<p>This involves collecting information on the profile of who you want to reach, i.e. creating a persona. To do this, start by answering the following questions:<\/p>\n<ul>\n<li>How do you reach them? (Linkedin or email or phone)<\/li>\n<li>How old are they?<\/li>\n<li>What position do they hold?<\/li>\n<li>What type of company do they work for?<\/li>\n<li>In what industry?<\/li>\n<li>What is the size of their company?<\/li>\n<li>Where are they located?<\/li>\n<\/ul>\n<h3>Step two: Appointments<\/h3>\n<p>Two methods can be used: the optimized method and the non-optimized method.<\/p>\n<p><strong>Optimized method<\/strong>: Creation of a Calendly Calendly is an automated appointment scheduling software. The use of a Calendly facilitates the appointment scheduling process since it connects directly with your calendar.<\/p>\n<p><strong>Non-optimized method<\/strong>: Sending messages An alternative to Calendly would be to send an Invitation via email or LinkedIn by offering manual time slots.<\/p>\n<h3>Step three: Measuring success (KPI)<\/h3>\n<p>Here are the different steps of the consumer\u2019s journey:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-413\" src=\"https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2022-02-15-at-9.28.33-AM-300x235.png\" alt=\"\" width=\"300\" height=\"235\" srcset=\"https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2022-02-15-at-9.28.33-AM-300x235.png 300w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2022-02-15-at-9.28.33-AM-80x63.png 80w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2022-02-15-at-9.28.33-AM-186x146.png 186w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2022-02-15-at-9.28.33-AM-206x162.png 206w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2022-02-15-at-9.28.33-AM-238x187.png 238w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2022-02-15-at-9.28.33-AM-275x216.png 275w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2022-02-15-at-9.28.33-AM-428x336.png 428w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2022-02-15-at-9.28.33-AM-550x431.png 550w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2022-02-15-at-9.28.33-AM-580x455.png 580w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2022-02-15-at-9.28.33-AM-525x412.png 525w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2022-02-15-at-9.28.33-AM-368x289.png 368w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2022-02-15-at-9.28.33-AM.png 635w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<ul>\n<li>TOF: Top of funnel (the top of the tunnel)<\/li>\n<li>MOF: Middle of funnel<\/li>\n<li>BOF: Bottom of funnel<\/li>\n<\/ul>\n<p>From these steps, we define performance indicators (KPI). Here are some examples:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-878 size-large\" src=\"https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Traduction_ArticlesBlogue_ExemplesKPIS-1024x576.png\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Traduction_ArticlesBlogue_ExemplesKPIS-1024x576.png 1024w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Traduction_ArticlesBlogue_ExemplesKPIS-80x45.png 80w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Traduction_ArticlesBlogue_ExemplesKPIS-186x105.png 186w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Traduction_ArticlesBlogue_ExemplesKPIS-206x116.png 206w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Traduction_ArticlesBlogue_ExemplesKPIS-238x134.png 238w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Traduction_ArticlesBlogue_ExemplesKPIS-275x155.png 275w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Traduction_ArticlesBlogue_ExemplesKPIS-428x241.png 428w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Traduction_ArticlesBlogue_ExemplesKPIS-550x310.png 550w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Traduction_ArticlesBlogue_ExemplesKPIS-580x326.png 580w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Traduction_ArticlesBlogue_ExemplesKPIS-768x432.png 768w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Traduction_ArticlesBlogue_ExemplesKPIS-780x439.png 780w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Traduction_ArticlesBlogue_ExemplesKPIS-885x498.png 885w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Traduction_ArticlesBlogue_ExemplesKPIS-900x506.png 900w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Traduction_ArticlesBlogue_ExemplesKPIS-960x540.png 960w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Traduction_ArticlesBlogue_ExemplesKPIS-1160x653.png 1160w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Traduction_ArticlesBlogue_ExemplesKPIS-1280x720.png 1280w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Traduction_ArticlesBlogue_ExemplesKPIS-1366x769.png 1366w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Traduction_ArticlesBlogue_ExemplesKPIS-1440x810.png 1440w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Traduction_ArticlesBlogue_ExemplesKPIS-1536x864.png 1536w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Traduction_ArticlesBlogue_ExemplesKPIS-300x169.png 300w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Traduction_ArticlesBlogue_ExemplesKPIS-525x295.png 525w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Traduction_ArticlesBlogue_ExemplesKPIS-368x207.png 368w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Traduction_ArticlesBlogue_ExemplesKPIS-800x450.png 800w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Traduction_ArticlesBlogue_ExemplesKPIS-640x360.png 640w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Traduction_ArticlesBlogue_ExemplesKPIS.png 1601w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>All these steps will allow you to reach a large number of people quickly without investing too much time, money or effort.<\/p>\n<p>However, if Growth Hacking is still not clear to you, don\u2019t worry! It is part of our services and <a href=\"https:\/\/agencemiddle.com\/en\/contact-us\/\">we can help you<\/a> integrate it into your business strategy.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":403,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":{"emoji":"","articles_relies":{"related_articles_title":"","related_articles_list":""}},"_links":{"self":[{"href":"https:\/\/agencemiddle.com\/en\/wp-json\/wp\/v2\/posts\/877"}],"collection":[{"href":"https:\/\/agencemiddle.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agencemiddle.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agencemiddle.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/agencemiddle.com\/en\/wp-json\/wp\/v2\/comments?post=877"}],"version-history":[{"count":2,"href":"https:\/\/agencemiddle.com\/en\/wp-json\/wp\/v2\/posts\/877\/revisions"}],"predecessor-version":[{"id":882,"href":"https:\/\/agencemiddle.com\/en\/wp-json\/wp\/v2\/posts\/877\/revisions\/882"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agencemiddle.com\/en\/wp-json\/wp\/v2\/media\/403"}],"wp:attachment":[{"href":"https:\/\/agencemiddle.com\/en\/wp-json\/wp\/v2\/media?parent=877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agencemiddle.com\/en\/wp-json\/wp\/v2\/categories?post=877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agencemiddle.com\/en\/wp-json\/wp\/v2\/tags?post=877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}