{"id":835,"date":"2021-11-16T09:34:41","date_gmt":"2021-11-16T14:34:41","guid":{"rendered":"https:\/\/agencemiddle.com\/?p=835"},"modified":"2024-10-15T17:09:03","modified_gmt":"2024-10-15T21:09:03","slug":"5-digital-marketing-tips-for-the-holidays","status":"publish","type":"post","link":"https:\/\/agencemiddle.com\/en\/5-digital-marketing-tips-for-the-holidays\/","title":{"rendered":"5 digital marketing tips for the holidays"},"content":{"rendered":"\t\t<section class=\"text-body-a section-block\" data-scroll-section>\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-1 sharer-dropdown\" data-sticky=\"top\" data-sticky-breakpoint-disable=\"sm\">\n\t\t\t\t\t\t<div class=\"button-sharer\" data-share-tooltip-wrapper>\n\t\t\t\t\t\t\t\t\t\t<button class=\"button button-icon button-primary button-share\" data-animation=\"buttons\" data-trigger-share-tooltip aria-label=\"Share this article\">\n\t\t\t\t<i class=\"icon icon-share\" aria-hidden=\"true\"><\/i>\t\t\t\t<span class=\"button-mask\">\n\t\t\t\t\t<span class=\"mask-label\" data-label><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t<\/button>\n\t\t\n\t\t\t\t\t\t\t<ul class=\"sharer\" data-share-tooltip-menu data-share-snippet>\n\t\t\t\t\t\t\t\t<li class=\"facebook sharer-item\">\n\t\t\t\t<a class=\"button button-icon button-primary\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fagencemiddle.com%2Fen%2F5-digital-marketing-tips-for-the-holidays%2F\" target=\"_blank\" rel=\"noopener\" data-share-item><i class=\"icon icon-facebook\" aria-hidden=\"true\" aria-label=\"Share on Facebook\"><\/i><\/a>\n\t\t\t<\/li>\n\t\t\t<li class=\"linkedin sharer-item\">\n\t\t\t\t<a class=\"button button-icon button-primary\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fagencemiddle.com%2Fen%2F5-digital-marketing-tips-for-the-holidays%2F\" target=\"_blank\" rel=\"noopener\" data-share-item><i class=\"icon icon-linkedin\" aria-hidden=\"true\" aria-label=\"Share on LinkedIn\"><\/i><\/a>\n\t\t\t<\/li>\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-8 offset-md-1\">\n\t\t\t\t\t\t<p>The holiday season is approaching fast. It\u2019s the perfect time to increase your sales and visibility. How do you tailor your digital marketing to this season? Well, this November, your holiday communication strategy should already be set. If you haven\u2019t yet, don\u2019t panic! This article is for you, as it gathers 5 tips to create an effective digital marketing strategy during the holidays*.<\/p>\n<h2>1. Adapt your content to the holiday season<\/h2>\n<p>To get into the holiday spirit, be generous! This is the time to share as much as possible, always in a strategic way. On the visual side, bet on festive images and videos. As for the texts, share positive and warm messages that reflect the holiday season.<\/p>\n<h3>Newsletter<\/h3>\n<p>If you have a database of your customers, share your offers and promotions in a newsletter. Highlight and insert them directly in the title to attract as much attention as possible. This way, you\u2019ll get a better opening rate.<\/p>\n<h3>Blog<\/h3>\n<p>If you are writing blog posts, choose topics related to this period. Depending on your field, your content will vary, but you can list holiday gift ideas with some of your products or services.<\/p>\n<h2>2. Start early<\/h2>\n<p>Rule #1 in digital marketing: always strategize ahead of time. First of all, this prevents you from being behind the competition. Also, it\u2019s an opportunity to clarify your communication objectives using a publishing strategy. That\u2019s why, for a holiday digital strategy, we suggest you start in early November.<\/p>\n<p>As for your ads, we recommend launching them in mid-November. Because of the increased competition during the season, the advertising costs will be too high in December. Starting earlier will help you avoid overspending and give you a head start on the others.<\/p>\n<h2>3. Schedule your content for the holidays<\/h2>\n<p>A great way to stay organized is to schedule your content on social media. Schedule your posts and stories ahead of time by determining what topics you want to cover for each one. Prepare enough relevant content so you can focus on other activities during the holidays. Fortunately, this is all possible now thanks to several tools!<\/p>\n<h3>Post scheduling<\/h3>\n<p>To schedule posts on the Facebook and Instagram, use Facebook Suite. You can import your visual and add text, hashtags and even a location to your posts.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-362 size-large\" src=\"https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-11-at-4.34.39-PM-1024x640.jpg\" alt=\"\" width=\"1024\" height=\"640\" srcset=\"https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-11-at-4.34.39-PM-1024x640.jpg 1024w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-11-at-4.34.39-PM-80x50.jpg 80w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-11-at-4.34.39-PM-186x116.jpg 186w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-11-at-4.34.39-PM-206x129.jpg 206w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-11-at-4.34.39-PM-238x149.jpg 238w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-11-at-4.34.39-PM-275x172.jpg 275w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-11-at-4.34.39-PM-428x267.jpg 428w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-11-at-4.34.39-PM-550x344.jpg 550w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-11-at-4.34.39-PM-580x362.jpg 580w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-11-at-4.34.39-PM-768x480.jpg 768w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-11-at-4.34.39-PM-780x487.jpg 780w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-11-at-4.34.39-PM-885x553.jpg 885w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-11-at-4.34.39-PM-900x562.jpg 900w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-11-at-4.34.39-PM-960x600.jpg 960w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-11-at-4.34.39-PM-1160x725.jpg 1160w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-11-at-4.34.39-PM-1280x800.jpg 1280w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-11-at-4.34.39-PM-1366x853.jpg 1366w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-11-at-4.34.39-PM-1440x900.jpg 1440w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-11-at-4.34.39-PM-1536x959.jpg 1536w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-11-at-4.34.39-PM-1600x999.jpg 1600w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-11-at-4.34.39-PM-1920x1199.jpg 1920w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-11-at-4.34.39-PM-300x187.jpg 300w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-11-at-4.34.39-PM-2048x1279.jpg 2048w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-11-at-4.34.39-PM-525x328.jpg 525w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-11-at-4.34.39-PM-368x230.jpg 368w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-11-at-4.34.39-PM-800x500.jpg 800w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-11-at-4.34.39-PM-640x400.jpg 640w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3>Scheduling stories<\/h3>\n<p>You can now schedule Facebook and Instagram stories using Facebook Suite. For an attractive and easy to make visual, we recommend our favorite tool: Canva.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-374 size-large\" src=\"https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-16-at-1.24.13-PM-1024x538.jpg\" alt=\"\" width=\"1024\" height=\"538\" srcset=\"https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-16-at-1.24.13-PM-1024x538.jpg 1024w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-16-at-1.24.13-PM-80x42.jpg 80w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-16-at-1.24.13-PM-186x98.jpg 186w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-16-at-1.24.13-PM-206x108.jpg 206w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-16-at-1.24.13-PM-238x125.jpg 238w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-16-at-1.24.13-PM-275x145.jpg 275w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-16-at-1.24.13-PM-428x225.jpg 428w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-16-at-1.24.13-PM-550x289.jpg 550w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-16-at-1.24.13-PM-580x305.jpg 580w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-16-at-1.24.13-PM-768x404.jpg 768w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-16-at-1.24.13-PM-780x410.jpg 780w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-16-at-1.24.13-PM-885x465.jpg 885w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-16-at-1.24.13-PM-900x473.jpg 900w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-16-at-1.24.13-PM-960x505.jpg 960w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-16-at-1.24.13-PM-1160x610.jpg 1160w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-16-at-1.24.13-PM-1280x673.jpg 1280w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-16-at-1.24.13-PM-1366x718.jpg 1366w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-16-at-1.24.13-PM-1440x757.jpg 1440w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-16-at-1.24.13-PM-1536x807.jpg 1536w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-16-at-1.24.13-PM-1600x841.jpg 1600w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-16-at-1.24.13-PM-1920x1009.jpg 1920w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-16-at-1.24.13-PM-300x158.jpg 300w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-16-at-1.24.13-PM-2048x1076.jpg 2048w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-16-at-1.24.13-PM-525x276.jpg 525w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-16-at-1.24.13-PM-368x193.jpg 368w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-16-at-1.24.13-PM-800x420.jpg 800w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Screen-Shot-2021-11-16-at-1.24.13-PM-640x336.jpg 640w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>Warning<\/strong>: Facebook Suite is limited for scheduling stories. Some options, like music and product tags, cannot be included yet. Also, if you communicate in French and English on Facebook, it is recommended to use Creator Studio which allows you to publish your text ina bilingual version.<\/p>\n<h2>4. Do holiday promotions<\/h2>\n<p>The holiday season is all about giving! That\u2019s exactly what you should do at this time of year in digital marketing. It\u2019s not necessarily about giving away products for free, but rather making them more accessible through one-time offers.<\/p>\n<h3>Promo codes<\/h3>\n<p>The perfect example of a one-time offer is a promo code. You can offer a discount or a gift when you buy a product. No matter how you include it, it is ideal to encourage your customers to buy.<\/p>\n<h3>Contest and games<\/h3>\n<p>What better way to engage your subscribers than with a game? Make a selection of your top products and offer them during a Christmas contest for example. In exchange you can ask your audience to share, comment or like your posts. This is a good way to increase your engagement and improve your visibility.<\/p>\n<h3>E-gift and gift card<\/h3>\n<p>Think about the latecomers, offer an e-gift! Unfortunately, not everyone plans their gifts a month in advance. Seize this opportunity to create a virtual voucher to offer to your loved ones during the holidays. This will allow you to increase customer loyalty or simply increase their shopping cart.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-377\" src=\"https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Concours-de-noel-300x300.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Concours-de-noel-300x300.png 300w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Concours-de-noel-80x80.png 80w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Concours-de-noel-186x186.png 186w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Concours-de-noel-206x206.png 206w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Concours-de-noel-238x238.png 238w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Concours-de-noel-275x275.png 275w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Concours-de-noel-428x428.png 428w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Concours-de-noel-550x550.png 550w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Concours-de-noel-580x580.png 580w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Concours-de-noel-768x768.png 768w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Concours-de-noel-780x780.png 780w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Concours-de-noel-885x885.png 885w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Concours-de-noel-900x900.png 900w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Concours-de-noel-960x960.png 960w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Concours-de-noel-1024x1024.png 1024w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Concours-de-noel-150x150.png 150w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Concours-de-noel-525x525.png 525w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Concours-de-noel-368x368.png 368w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Concours-de-noel-800x800.png 800w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Concours-de-noel-640x640.png 640w, https:\/\/agencemiddle.com\/wp-content\/uploads\/2024\/10\/Concours-de-noel.png 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2>5. Be transparent<\/h2>\n<p>Take the opportunity to humanize your communications: be grateful. Thank your employees for their loyalty by dedicating a post to them for example. Consumers are always looking for the experience of others before making a purchase. Post positive comments and reviews from your customers to convince them.<\/p>\n<h3>Do a retrospection of the year<\/h3>\n<p>Take a look back at the different changes and progress your company has been through this past year and share them with your audience. You can also integrate your best sales and highlight them in your promotions.<\/p>\n<h2>In short\u2026<\/h2>\n<p>A good holiday marketing strategy requires good organization and advance planning. It\u2019s also a time to be vulnerable and show the human side of your business.<\/p>\n<p>Otherwise, if you don\u2019t think you have the time to do it, or if you want to get the best advice, call in the digital marketing experts and <a href=\"https:\/\/calendly.com\/middle-consultation\/exploratory-meeting?month=2024-10\" target=\"_blank\" rel=\"noopener\">book an exploratory meeting<\/a>.<\/p>\n<p>*This term includes all the popular holidays that take place during the months of December through January.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":365,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":{"emoji":"","articles_relies":{"related_articles_title":"","related_articles_list":null}},"_links":{"self":[{"href":"https:\/\/agencemiddle.com\/en\/wp-json\/wp\/v2\/posts\/835"}],"collection":[{"href":"https:\/\/agencemiddle.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agencemiddle.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agencemiddle.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agencemiddle.com\/en\/wp-json\/wp\/v2\/comments?post=835"}],"version-history":[{"count":1,"href":"https:\/\/agencemiddle.com\/en\/wp-json\/wp\/v2\/posts\/835\/revisions"}],"predecessor-version":[{"id":837,"href":"https:\/\/agencemiddle.com\/en\/wp-json\/wp\/v2\/posts\/835\/revisions\/837"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agencemiddle.com\/en\/wp-json\/wp\/v2\/media\/365"}],"wp:attachment":[{"href":"https:\/\/agencemiddle.com\/en\/wp-json\/wp\/v2\/media?parent=835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agencemiddle.com\/en\/wp-json\/wp\/v2\/categories?post=835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agencemiddle.com\/en\/wp-json\/wp\/v2\/tags?post=835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}