{"id":1899,"date":"2026-02-10T14:10:18","date_gmt":"2026-02-10T19:10:18","guid":{"rendered":"https:\/\/agencemiddle.com\/?p=1899"},"modified":"2026-02-10T14:21:26","modified_gmt":"2026-02-10T19:21:26","slug":"everything-you-need-to-know-about-social-media-trends-in-2026-according-to-leger-2","status":"publish","type":"post","link":"https:\/\/agencemiddle.com\/en\/everything-you-need-to-know-about-social-media-trends-in-2026-according-to-leger-2\/","title":{"rendered":"Everything You Need to Know About Social Media Trends in 2026, According to L\u00e9ger"},"content":{"rendered":"\t\t<section class=\"text-body-a section-block\" data-scroll-section>\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-1 sharer-dropdown\" data-sticky=\"top\" data-sticky-breakpoint-disable=\"sm\">\n\t\t\t\t\t\t<div class=\"button-sharer\" data-share-tooltip-wrapper>\n\t\t\t\t\t\t\t\t\t\t<button class=\"button button-icon button-primary button-share\" data-animation=\"buttons\" data-trigger-share-tooltip aria-label=\"Share this article\">\n\t\t\t\t<i class=\"icon icon-share\" aria-hidden=\"true\"><\/i>\t\t\t\t<span class=\"button-mask\">\n\t\t\t\t\t<span class=\"mask-label\" data-label><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t<\/button>\n\t\t\n\t\t\t\t\t\t\t<ul class=\"sharer\" data-share-tooltip-menu data-share-snippet>\n\t\t\t\t\t\t\t\t<li class=\"facebook sharer-item\">\n\t\t\t\t<a class=\"button button-icon button-primary\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fagencemiddle.com%2Fen%2Feverything-you-need-to-know-about-social-media-trends-in-2026-according-to-leger-2%2F\" target=\"_blank\" rel=\"noopener\" data-share-item><i class=\"icon icon-facebook\" aria-hidden=\"true\" aria-label=\"Share on Facebook\"><\/i><\/a>\n\t\t\t<\/li>\n\t\t\t<li class=\"linkedin sharer-item\">\n\t\t\t\t<a class=\"button button-icon button-primary\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fagencemiddle.com%2Fen%2Feverything-you-need-to-know-about-social-media-trends-in-2026-according-to-leger-2%2F\" target=\"_blank\" rel=\"noopener\" data-share-item><i class=\"icon icon-linkedin\" aria-hidden=\"true\" aria-label=\"Share on LinkedIn\"><\/i><\/a>\n\t\t\t<\/li>\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-8 offset-md-1\">\n\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Social media platforms are becoming more stable at least, that\u2019s what the latest <\/span><a href=\"http:\/\/leger360.com\/the-dgtl-study\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">L\u00e9ger study<\/span><\/a><span style=\"font-weight: 400;\"> reveals about Canadians\u2019 digital behavior and preferences for 2026.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Good news for businesses! It\u2019s finally time to look ahead and explore new ways to boost your brand visibility in the ever-evolving world of <\/span><a href=\"https:\/\/agencemiddle.com\/en\/getting-started-on-social-media-our-advice-for-a-strong-start\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">social media<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At <\/span><a href=\"https:\/\/agencemiddle.com\/en\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Agence Middle<\/span><\/a><span style=\"font-weight: 400;\">, we know you don\u2019t have the time to go through a 50+ page report filled with data. That\u2019s why we\u2019ve summarized the key takeaways from L\u00e9ger\u2019s study in this blog post to help you navigate this complex landscape more easily.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Value-driven content takes the lead<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Users are growing tired of endless scrolling and are now demanding more meaningful content. While scrolling remains an instinctive habit, fatigue is setting in: Canadians increasingly seek posts that genuinely bring them value.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">YouTube stands out as the go-to platform for learning: 36% of users visit it specifically to learn new things, and 53% consider its content trustworthy. That\u2019s a golden opportunity for businesses looking to showcase their expertise while keeping a friendly tone and maybe even adding a touch of humor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The message is clear: focus on educational content that positions your business as a trusted authority in your field.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Short-form video remains a must (and LinkedIn is joining in)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The numbers speak for themselves: 64% of Canadians prefer watching short videos when trying to better understand a product or service. This dynamic and easily digestible format continues to dominate user preferences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An interesting point for B2B companies: <\/span><a href=\"https:\/\/agencemiddle.com\/en\/the-linkedin-algorithm-2025-what-you-need-to-know\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/a><span style=\"font-weight: 400;\"> is now giving more visibility to video content. If you thought short-form video was reserved for <\/span><a href=\"https:\/\/agencemiddle.com\/en\/tiktok-algorithm-2025-what-you-need-to-know\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">TikTok<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/agencemiddle.com\/en\/the-instagram-algorithm-2025-what-you-need-to-know\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><span style=\"font-weight: 400;\">, it\u2019s time to rethink your strategy. Even in a professional context, short and punchy videos perform remarkably well.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Your employees\u2019 expertise: your greatest asset<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Canadians maintain a strong connection with the brands they follow 41% actively follow companies on social media. But what truly makes a difference? The authenticity and expertise of your employees. <\/span><span style=\"font-weight: 400;\">Users particularly value when employees speak on topics related to their area of expertise. This approach humanizes your brand and builds deeper connections with your audience. Your employees are your best ambassadors : their insights, knowledge, and personalities add tremendous value to your brand\u2019s relationship with Canadians. <\/span><span style=\"font-weight: 400;\">Encouraging your teams to share their expertise on <\/span><a href=\"https:\/\/agencemiddle.com\/en\/top-10-most-engaging-linkedin-carousels-of-2025\/\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/a><span style=\"font-weight: 400;\"> or other platforms can greatly strengthen your credibility.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>The appetite for expertise remains strong<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Even though some users feel social media fatigue, the data shows that Canadians still actively consume content. The difference? They\u2019re more selective and seek real value.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where your business should focus in 2026: creating expert, credible, and engaging content that meets your audience\u2019s genuine needs. Platforms will continue to evolve, formats will diversify, but authentic expertise will always be the most powerful way to stand out.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/agencemiddle.com\/en\/contact-us\/\"><span style=\"font-weight: 400;\">If you need help making sense of all this and building a strong social media content strategy, the Agence Middle team is here to help.<\/span><\/a><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":1891,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":{"emoji":"","articles_relies":{"related_articles_title":"","related_articles_list":[1687,1660,1619,1717]}},"_links":{"self":[{"href":"https:\/\/agencemiddle.com\/en\/wp-json\/wp\/v2\/posts\/1899"}],"collection":[{"href":"https:\/\/agencemiddle.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agencemiddle.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agencemiddle.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/agencemiddle.com\/en\/wp-json\/wp\/v2\/comments?post=1899"}],"version-history":[{"count":1,"href":"https:\/\/agencemiddle.com\/en\/wp-json\/wp\/v2\/posts\/1899\/revisions"}],"predecessor-version":[{"id":1901,"href":"https:\/\/agencemiddle.com\/en\/wp-json\/wp\/v2\/posts\/1899\/revisions\/1901"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agencemiddle.com\/en\/wp-json\/wp\/v2\/media\/1891"}],"wp:attachment":[{"href":"https:\/\/agencemiddle.com\/en\/wp-json\/wp\/v2\/media?parent=1899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agencemiddle.com\/en\/wp-json\/wp\/v2\/categories?post=1899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agencemiddle.com\/en\/wp-json\/wp\/v2\/tags?post=1899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}