{"id":1587,"date":"2025-09-04T09:50:55","date_gmt":"2025-09-04T13:50:55","guid":{"rendered":"https:\/\/agencemiddle.com\/?p=1587"},"modified":"2025-09-04T09:54:00","modified_gmt":"2025-09-04T13:54:00","slug":"the-instagram-algorithm-2025-what-you-need-to-know","status":"publish","type":"post","link":"https:\/\/agencemiddle.com\/en\/the-instagram-algorithm-2025-what-you-need-to-know\/","title":{"rendered":"The Instagram Algorithm 2025: What You Need to Know"},"content":{"rendered":"\t\t
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Photo, carousel, Stories, Reels: the social network Instagram has evolved enormously since the beginnings of the platform. But, businesses still have a huge playground to showcase their brand. They just need to know the rules of the game, which is fierce.<\/span><\/p>\n

At <\/span>Agence Middle<\/span><\/a>, we help companies find their way on Instagram and stay up to date with the latest trends. So here\u2019s what you need to know in 2025 about the Instagram algorithm.<\/span><\/p>\n

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What is the Instagram Algorithm?<\/b><\/h1>\n

The algorithm is a series of instructions that the computer uses to highlight content likely to interest each user. Instagram will therefore analyze your behavior on the platform to propose content that captures your attention and generates engagement.<\/span><\/p>\n

The platform\u2019s goal is simple: keep the user active as long as possible. Knowing this, it is therefore essential to create effective hooks to capture the user\u2019s attention in less than 3 seconds, whether it is on carousels, Reels (vertical videos), or Stories (ephemeral videos).<\/span><\/p>\n

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How Does the Instagram Algorithm Rank Content?<\/b><\/h1>\n

The algorithm will rely on four key factors to decide which content to highlight:<\/span><\/p>\n