{"id":1496,"date":"2025-06-05T15:52:34","date_gmt":"2025-06-05T19:52:34","guid":{"rendered":"https:\/\/agencemiddle.com\/?p=1496"},"modified":"2025-06-05T15:59:21","modified_gmt":"2025-06-05T19:59:21","slug":"behind-the-scenes-of-the-harvest-a-creative-immersion-at-wio-with-middle","status":"publish","type":"post","link":"https:\/\/agencemiddle.com\/en\/behind-the-scenes-of-the-harvest-a-creative-immersion-at-wio-with-middle\/","title":{"rendered":"Behind the scenes of the harvest: a creative immersion at Wio with Middle"},"content":{"rendered":"\t\t<section class=\"text-standard section-block\" data-scroll-section>\n\t\t\t<div class=\"container main-container\">\n\t\t\t\t<div class=\"row main-row\">\n\t\t\t\t\t<div class=\"col-xl-8 col-md-9 content\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"description\"><p>Telling meaningful stories is what we like to do at <a href=\"https:\/\/agencemiddle.com\/\">Middle<\/a>. And when that story unfolds in the midst of an organic harvest, with a loyal and passionate customer like <a href=\"https:\/\/www.wioculture.ca\/\">Wio<\/a>, our Beauce-based customer, it becomes a true creative adventure.<\/p>\n<h1 class=\"title-3\">A long-standing collaboration<\/h1>\n<p>We&#8217;ve been helping <a href=\"https:\/\/www.wioculture.ca\/\">Wio<\/a> develop their online presence for three years now. A producer of organic plants, the Quebec-based company stands out for its rigor, ethics and the impeccable quality of its products. Over the years, we&#8217;ve built up a real relationship of trust with their team, helping them to showcase their expertise through an adapted content strategy.<\/p>\n<h1 class=\"title-3\">A video thought through from A to Z<\/h1>\n<p>Several months ago, our team travelled to Beauce to produce a video showcasing one of their <a href=\"https:\/\/www.youtube.com\/watch?v=6LqVZ9g15mc\">transplants<\/a>. The next logical step was to film the harvest. For this new video, the objective was clear: to document the moment of harvest, with an added challenge: the arrival of new purple genetics. As always, we implemented our complete creative process, which can be summarized in four distinct stages.<\/p>\n<p>Step 1: Internal brainstorming to define an authentic and relevant narrative angle.<\/p>\n<p>Step 2: Creation of a pitch deck including script, shooting plan, visual intentions and art direction.<\/p>\n<p>Step 3: Meeting with client to present ideas, fine-tune details and validate creative approach.<\/p>\n<p>Step 4: A 4-hour shoot in the field, where we captured every gesture, every detail and every atmosphere of the harvest.<\/p>\n<p>Each step is carefully thought out to maximize visual impact while respecting the reality of the field.<\/p>\n<h1 class=\"title-3\">What if, like Wio, we told YOUR story?<\/h1>\n<p>Do you have a company, a team or a special moment to highlight? Whether in the field, behind the scenes or right in the middle of the action, we&#8217;re with you every step of the way to create authentic, strategic and engaging video content.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"btns\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/agencemiddle.com\/en\/contact-us\/\"\n\t\t\t\tclass=\"button button-primary\"\n\t\t\t\t\t\t\t\tdata-animation=\"buttons\">\n\t\t\t\t\t\t\t\t<span class=\"button-mask\">\n\t\t\t\t\t<span class=\"mask-label\" data-label>Contact Us<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span aria-hidden=\"true\" class=\"mask-extra-label\" data-mask-label>Contact Us<\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":1487,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":{"emoji":10,"articles_relies":{"related_articles_title":"","related_articles_list":""}},"_links":{"self":[{"href":"https:\/\/agencemiddle.com\/en\/wp-json\/wp\/v2\/posts\/1496"}],"collection":[{"href":"https:\/\/agencemiddle.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agencemiddle.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agencemiddle.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/agencemiddle.com\/en\/wp-json\/wp\/v2\/comments?post=1496"}],"version-history":[{"count":2,"href":"https:\/\/agencemiddle.com\/en\/wp-json\/wp\/v2\/posts\/1496\/revisions"}],"predecessor-version":[{"id":1499,"href":"https:\/\/agencemiddle.com\/en\/wp-json\/wp\/v2\/posts\/1496\/revisions\/1499"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agencemiddle.com\/en\/wp-json\/wp\/v2\/media\/1487"}],"wp:attachment":[{"href":"https:\/\/agencemiddle.com\/en\/wp-json\/wp\/v2\/media?parent=1496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agencemiddle.com\/en\/wp-json\/wp\/v2\/categories?post=1496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agencemiddle.com\/en\/wp-json\/wp\/v2\/tags?post=1496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}