The latest social media releases you can’t afford to miss
In the digital age, social media are constantly reinventing themselves to meet user needs and stay competitive. Discover the latest innovations on Instagram, Threads, LinkedIn and Meta that promise to transform the user experience and content strategies of creators and businesses.
Instagram tests vertical grid display for profiles
The square format, which has been the mainstay of Instagram since its inception, could be abandoned in favor of a more fluid vertical display suited to today’s content, such as 9:16 videos and 4:3 photos. This transition aims to offer a better experience to modern creators who prefer these formats, but it could also disrupt those who have developed visual strategies based on the meticulous organization of their profile grid. Many designers spend time structuring their content in an aesthetic and aligned way, and this new format may require a complete re-evaluation of their creative approaches.
Although this change is still in the testing phase, with rollout scheduled for 2024, it’s clear that Instagram is looking to modernize the user experience to stay competitive with other platforms, such as TikTok.
Threads unveils new features
A year after its launch, Threads, Meta’s social network, now boasts 200 million monthly active users worldwide. To set itself apart and attract even more users, especially those looking for a new conversation space, Meta continues to develop innovative features.
These include cross-posting, which enables posts from Instagram and Facebook to be published simultaneously on Threads. In addition, publication scheduling, currently being tested on the web version, will soon offer the possibility of scheduling publications in advance.
Threads also introduces a performance dashboard for analyzing statistics over the last 30 days, as well as a section dedicated to trending topics, similar to X’s trending topics. Finally, a TweetDeck-inspired web interface makes it easier to track interactions and activity on the platform.
LinkedIn unveils new features boosted by AI
LinkedIn integrates artificial intelligence at the heart of its new features to improve connections between professionals. Among the new features, the Premium Company Page ($99.99/month) is designed for small businesses. It lets you add a personalized call-to-action button, highlight certifications and automatically send invitations to those who interact with the page’s content. The Accelerate tool makes it easy to create advertising campaigns in under five minutes, generating visuals, optimal budget and predicted results from a product URL.
The new AI-boosted Recruiter 2024 tool simplifies talent sourcing and personalizes contact messages, increasing the chances of response by 40%. AI also helps find specific job offers and offers tools for creating CVs and cover letters. Finally, LinkedIn enriches its Learning offering with personalized tutoring to support skills development.
Meta unveils new advertising tools
Meta has launched new advertising tools to help companies optimize their campaigns and boost sales. These innovations aim to improve advertising effectiveness and reach a wider audience.
The integration of promotional codes directly into ads facilitates the application of discounts and encourages purchases. Reminder Ads, used to remind users of events or launches, can now redirect users to mobile applications to simplify purchases and send regular reminders. Another feature allows multiple landing pages to be added to the same ad in the Facebook Feed, offering a more fluid and personalized navigation.
AI-powered Advantage+ shopping campaigns adjust ad formats according to users’ shopping behaviors. These new features are designed to diversify creative strategies and optimize campaigns, particularly in the run-up to key periods such as the festive season.
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