Telling meaningful stories is what we like to do at Middle. And when that story unfolds in the midst of an organic harvest, with a loyal and passionate customer like Wio, our Beauce-based customer, it becomes a true creative adventure.

A long-standing collaboration

We’ve been helping Wio develop their online presence for three years now. A producer of organic plants, the Quebec-based company stands out for its rigor, ethics and the impeccable quality of its products. Over the years, we’ve built up a real relationship of trust with their team, helping them to showcase their expertise through an adapted content strategy.

A video thought through from A to Z

Several months ago, our team travelled to Beauce to produce a video showcasing one of their transplants. The next logical step was to film the harvest. For this new video, the objective was clear: to document the moment of harvest, with an added challenge: the arrival of new purple genetics. As always, we implemented our complete creative process, which can be summarized in four distinct stages.

Step 1: Internal brainstorming to define an authentic and relevant narrative angle.

Step 2: Creation of a pitch deck including script, shooting plan, visual intentions and art direction.

Step 3: Meeting with client to present ideas, fine-tune details and validate creative approach.

Step 4: A 4-hour shoot in the field, where we captured every gesture, every detail and every atmosphere of the harvest.

Each step is carefully thought out to maximize visual impact while respecting the reality of the field.

What if, like Wio, we told YOUR story?

Do you have a company, a team or a special moment to highlight? Whether in the field, behind the scenes or right in the middle of the action, we’re with you every step of the way to create authentic, strategic and engaging video content.